Monday, March 16, 2009

David Horowitz...I Miss Your Fight Back Tv Show

I admit it. I miss David Horowitz's TV show, 'Fightback With David Horowitz'. I care about justice for all. I enjoy TV shows like COPS because I know that without 'law', freedom is dictated by the savage few. I also completely accept that at times, certain laws will not work in my favor. I say all this now, as I work from home, and I have just watched another TV ad that is disguised as a real news program telling people that Barack Obama's bailout plan is yet another reason why they should apply for a car loan. I have to wonder. Has this society lost all moral and ethical values in the way it advertises? Is advertising now all about, 'Let's really pluck at the good people's heart strings for some profit.'?

Over the weekend, I received two phone messages, each stating:

"I have good news! Mortgages are now being applied for at lower interest rates than ever before. If you would like to apply please call me back at...(666) 555-1212". (Yes, the number is a joke.)

What really upsets me, not so much that this type of 'yellow advertising' is allowed, but that the very people who put trust in what others tell them in a moment of weakness, are not actually doing the homework to find out just how bad an idea it is to spend money during this time.

This is what I miss about the TV show 'Fight Back'. Luckily, I found this website today. Please look at it. I loved his show because it educated people that the truth behind advertising is that they sell you on an idea many times, and not always the truth. For example, testing the various ways to get rid of roaches. Simply put, 'sound' does not scare off roaches, no matter what you plug in.

I understand that sometimes people attempt to sell, not realizing that certain ads take on a life of their own, and people assume something that was not intended. However, when media is allowed to sell people false hopes, it just makes me a little sick, especially during this day and age where transparency is of the utmost importance.

Over the weekend, I picked up the book, 'Think and Grow Rich', by Napoleon Hill. This book was shown to me by an old guard, TV personality/acting teacher I had many years ago. I was reading it last night, and found the quote:

"Success requires no explanations. Failures permit no alibis."


In this day and age, we are promised so much through advertising, making it much easier to blame someone else when our expectations are not met, and yes, sometimes waste tax payer money and sue for no reason whatsoever, costing everyone money. Take this example, which I actually heard about while working at AIG as a novice claims rep, accepting new notices of claim. (I do not work there anymore for a good reason, although I feel there are good people there who must bear the grudge for the actions of a few.)

Yet, the basic rule of thumb has not changed...'If you do your homework, and really have time to analyze how things work, you will know how to avoid the feeling that someone has failed you, when in fact, you may have just failed yourself.' Regardless, we are all exposed to failure at some point, and the smarter person sees opportunity in the backdoor that every failure offers.

I just hope, as a collective, the people who fall for shoddy advertising that promises big dreams start to understand that everything in life requires effort and homework, no matter who you are, or your experience. We are all in this 'recession game' together, and now is the time to fight back with some courage, and moral and ethical values.

To end this...the best way to fight back against a consumer, is to ignore the product completely, and trust in those who work with you.

Peace.

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